Yejide and Bac-2-my-ROOTS

I came across this online article today and thought I would share.

YEJIDE Njambi Parry has beaten the odds to preserve black culture through an authentic movement she created, Bac-2-my-ROOTS.

She is emerging as a culture icon whose goal is to preserve and enhance Black Beauty, Culture and Heritage through creative means. “Black people are not comfortable with their identity. We need to learn about ourselves, our hair and embrace it. The only way that we can be comfortable with our identity is if we accept and respect the characteristics God gave us. He made all of us in a unique way.” Yejide said in a recent interview.

Yejide’s interest in natural beauty processes can be traced to her childhood. At the age of 12, she was already braiding natural hair. Her passion grew when she connected with the Rastafarian movement as a young adult. She said she was attracted to the movement because its members embrace a natural way of life: “Being one with nature and accepting themselves and their afro-centricity.”

“I love it when they appreciate themselves, when they accept they are somebody. They are black and beautiful. I enable them to appreciate themselves and thus turn away from the myth that black isn’t beautiful. We need to take the kinks from our minds and not our hair. After all, God made no mistake when he made us black with kinky hair.”

To read the article in its entirety click here.